On-Demand Executive Roundtable
Building More Valuable Vertical SaaS Companies
How AI, Workflow Ownership, and Platform Strategy Are Changing the Growth Playbook
AI is reshaping software development, customer expectations, and investor priorities. As software capabilities become easier to build, founders and operators need to rethink where long-term enterprise value will come from.
Watch this executive roundtable with Luke Sophinos of Vertical SaaS Group, Mark Passifione of Xplor Pay, and moderator Daniel Burton as they explore what will differentiate the next generation of vertical SaaS companies.
→ The Big Question
If AI makes it easier to build software, what will make one vertical SaaS company more valuable than another?
You’ll also get access to our practical roadmap, From Vertical SaaS to Agentic: A Practical Roadmap for the Next Era of Vertical Software, designed to help you turn the discussion into action.
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What You’ll Take Away
The Future of Vertical SaaS
How AI is changing software development, customer expectations, and what differentiates market-leading platforms.
Building Durable Competitive Advantage
Why workflow ownership, proprietary data, and platform strategy are becoming more valuable than individual software features.
Where Software Leaders Should Invest Next
How leaders can prioritize product and engineering investments to create long-term enterprise value.
What Investors Are Looking For
The platform capabilities that are increasingly influencing valuation, growth potential, and long-term competitiveness.
Featured Speakers
Luke Sophinos
Founder
Vertical SaaS Group
Luke advises software founders, operators, and investors on the trends shaping the future of vertical SaaS.
Mark Passifione
SVP Integrated Payments
Xplor Pay
Mark works with vertical SaaS companies every day to help them build and scale embedded payments to support long-term growth.
Daniel Burton
VP of Payments for Vertical SaaS
Xplor Pay
Daniel is focused on driving growth and go-to-market strategy for SaaS partnerships at Xplor Pay.
This isn’t a product demonstration or technical webinar. It’s an executive conversation with leaders from Xplor Pay and Vertical SaaS Group about the market trends, strategic decisions, and platform capabilities shaping the next generation of vertical SaaS companies.
Watch the Recording +
Get the Practical Framework
Put the Conversation Into Action
Get the Practical Framework
The webinar explores where vertical SaaS is headed. The practical framework helps you think through what to do next.
From identifying where AI can do the work to building the context agents need, increasing autonomy over time, and connecting commerce to the outcome, the framework provides a practical way to evaluate where your software platform should start and how to move forward.
